Google Search Console
Formerly known as Webmaster Tools, Google Search Console happens to be the food that an online marketer eats. This tool mainly caters to the webmasters besides the SEOs. Its chief focus lays on “optimization” and “search”. A few finest insights of GSCs emerge from just looking at the dashboard and marketers and SEOs are required keeping up with the dashboard regularly.
GSC proposes some of the similar data as Analytics though it a more straightforward and simpler method.
Google Analytics
This seems like air to online marketers as they can’t survive without it. If you happen to be one who isn’t using it yet, then it’s high time you should start doing it. Google Analytics provides detailed and high-quality information that users are unlikely to get from other data sources.
Keyword Planner
Keyword Planner happens to be the best method to research keywords and a person can find it from Tools from Google Ads. Keyword Planner happens to be the place when you have been doing keyword research. It proposes the functionalities of a former Keyword tool and its concentration is on the generation of Google Ads in place of modest keyword research.
Google PageSpeed Insights
One of the most important components of a site is page loading speed and a website is viewed as the best when it has higher rankings and augmented user satisfaction. Google PageSpeed Insights happens to be a free tool that does the job of checking a site’s speed and proposes suggestions for improving it.
MozBar
The MozBar is helpful to people as it helps them find out the appropriate stuff and at a glance only. This button sits in the browser toolbar and here, every action goes on. When you click on it, you will be able to generate a fast report on the site you have been visiting. The toolbar of MozBar has three chief classes of data; Page Attributes, Link Data, and Page Elements. Page attributes reflect a few below-the-surface optimization features, like robots and load time.
The tab of Link Data has rating factors and huge information on the links of a site. You can get complete information only when you get a paid subscription. Page Elements exhibits of an on-page SEO’s nuts-and-bolts.
SEMrush
SEMrush is one of the finest SEO software and every marketer looks forward to using it. This conducts a thorough SEO audit besides displaying the search traffic percentage. It also notes the number of backlinks a site possesses. Again, it is helpful to people for conducting topic research, keyword research, plus detailed competitive analysis. SEMrush allows people to notice all the aspects of SEO from keyword research to building of links. So, when you wish to have just one tool for getting started, then nothing can beat the effectiveness of SEMrush.
Majestic
The Majestic API does the job of empowering specialists, consultancies, and agencies to develop time-saving bespoke applications and its comprehensive documentation and connector library do get people up and running with its huge datasets. With many tools to manage, generate, and remove several API keys, you can take full control of your API security.
Ahrefs Backlink Checker
Ahrefs backlink checker, you can check the topmost hundred links that point to a website. Additionally, it proposes one of the highly potent link checkers which check the top backlinks accurately. The good thing is this tool is excessively fast and produces results within some moments.
UberSuggest
UberSuggest permits people to get an insight into the policies that have been doing a job for others in the market. Hence, with it, you can adopt them, augment them besides gaining an edge. Again, UberSuggest is also helpful to people for making them notice the precise content in their space that people have been linking to. After this, they will be able to approach these websites and ask them to get linked to them. With only this, you will be able to come forward with an action plan to augment your link profile besides understanding the links which will leave a huge influence on your ratings.
SEOquake
It is one of the most well-known SEO tools which you can use for free. This happens to be an extension that displays an overview of SEO of a particular page via a SERP overlay or a toolbar. To take advantage of SEOquake, you are required to install the extension of SEOquake on your browser. Mozilla, Opera, Safari, and Chrome are supported browsers and when you install the extension, you will observe a toolbar. You will be able to run a full SEO audit of a site utilizing this tool. SEOquake displays the total numbers of domain age, indexed pages, external links, and social share. The shining quality of this tool is its fluidity. In place of checking sites individually with the help of a standalone tool, you can view real-time statistics while browsing.
SEO Site Checkup
SEO Site Checkup allows you to analyze SEO issues instantly, generate reports, and understand the SEO profile of your competitors that you will be able to act upon. The method of using this tool is excessively simple. You are just needed to enter your website’s URL before clicking on “Checkup!” In the next step, the tool will begin to analyze the URL besides proposing a score out of one hundred. When the score is greater, then your website too tends to be better according to the SEO. This tool is extremely helpful because besides the SEO score of your website, this tool is helpful in relaying info on the method of fixing and analyzing issues that pertain to SEO, like security, mobile usability, and speed.
Also read: What is SEO? How it Works – SEO Guide for Beginners