The best and incredible marketing tactics in this digital arena is guest posting. Most people focus on the major benefit of guest posting, which is publishing the content on third-party websites. However, an added benefit to this is, allowing others to post their blogs on the website. It helps to grow your blog without doing much work. Well, the entire process may seem a bit difficult at the initial stage and thus, you need to prepare.
The benefits of guest blogs
Blogging is the best tool for spreading the message of your brand. Therefore, based on the target audience you should contribute the content to convince your target audience on the basis of market or niche. Some of the incredible benefits are:
- Exposure to targeted traffic
- Increasing the quality of traffic
- Building online influence
- Expansion of personal network
- Increase in social media followers
Metrics to consider before choosing business blogging
When it comes to effective blogging you should always consider measuring the results, or else it is a complete waste of time. Considering the key points of business blogging, there is a range of metrics that play a major role. These are:
- Measuring your visitors
- Estimating your leads
- Counting on subscribers
- Tracking inbound links
Defining the concept of Moz metrics
The world of Search Engine Optimization is huge and thus, there is a lot to consider. Moz Domain Authority can be pretty useful from the perspective of rank metrics and overall SEO campaigns. The basic purpose of Moz metrics is mimicking the algorithm of search engine optimization.
Domain Authority
Domain Authority (DA) in terms of Moz metrics is a type of proprietary metric that helps in the prediction of ranking for your website. This ranking is done on the basis of 1 to 100. It is the best indicator to discern the potentiality of a website when it comes to organic visibility.
Page Authority
Page Authority falls under the category of Moz. It is a type of score developed by the metric system to predict the ranking of a specific page, which is generally known as SERP. The scores of the Page Authority scale from 1 to 100. The higher the scores, the greater the ability to rank a page has.
Also read: Top 10 Free SEO Tools To Rank #1 in Google
Trust Flow
Trust Flow is a form of metric that is used for analyzing the trustworthy rate of a site based on the quality. Quality plays an important part in this metric and thus, the trust flow increases when a link points your website for authority and excellence.
Citation Flow
Citation Flow is another type of metric that analyses the popularity of a link within the site. However, it does not consider the quality, like trust flow. Some of the common examples are porn sites. These sites are high in Citation Flow but the links do not match quality.
Root Domain
The root domain is a typical structure that forms the shape of an over-arch. It consists of subdomains and the folders of the website. Simply, the root domain contains the entire data of a site. Some of the examples are:
- searchengineland.com
- seomoz.org
- about.com
- blogspot.com
Spam Score
Spam score is a type of metric that represents the number of sites with the same features. The score is displayed in percentage. Spam score shows the sites which have been banned or penalized by Google.
The usefulness of Ahrefs
Ahrefs is the best and one of the popular digital marketing tools for analyzing and preparing audit reports, URL rankings, backlinks and competitive analysis. Apart from these Ahrefs are also useful for a number of reasons. It plays a major role in terms of website rankings and keyword analysis.
URL rating
URL rating is a type of metric that depicts the strength of the profile of a backlink. It scales from 1 to 100. Remember, do-follow backlinks are counted. Both domain rating and URL rating are used in Ahrefs for rating backlinks of a website.
Domain rating
Domain Rating is one of the best and over-used metrics in Ahrefs. In most repots, domain rating is used to analyze the backlinks. It is used for tracking the fluctuations of a website. It clearly depicts the strength of a website similar to URL Rating.
Organic traffic
Ahrefs is an important part of organic traffic. Each keyword is implemented and checked whether it is fluctuating or not. The keyword is placed on Google and the rank of the same can be figured out. Based on the number of clicks the CTR or Click Through Rate is created for each keyword.
Organic keywords
Organic keywords are those which are used to attract traffic from the targeted audience through the help of Search Engine Optimization. They are contrasted with PPC (pay per click) keywords and campaigns.
These important steps and factors play an important role if you want achieve a fully optimized blog. Optimized blogs are pivotal for business blogging as it brings in significant traffic to the website. Now, apart from these, there are some additional key points which should be considered, too.
Meta tag: This represents the rendering process of your page into the browser.
Title tag: This is an element of HTML that specifies the web page’s title.
On page: It is the process of optimizing individual pages of a website.
Site security (SSL): It is the protocol for establishing encrypted and authenticated links.
Before choosing a blog site or even a blog guest posting, make sure to check these key points. The above-mentioned points are responsible for the utmost safety, increased traffic, and better business.